Case Study:
Industry: Oracle ERP & Cloud Solutions / IT Consulting
Company Stage: Established, growth-stage (30+ years, scaling aggressively)
Engagement Type: Brand Positioning, Growth Marketing, Fractional Marketing Leadership
One-Line Result: KS2 went from a hard-to-explain JDE shop to one of the most recognized Oracle consulting firms in the country — and grew by more than 70% in the process.
They Were the Best-Kept Secret in Oracle Consulting.
We Made Sure That Changed.
THE SITUATION
KS2 Technologies had been in the Oracle JD Edwards space for over 30 years. They had the expertise, the certifications, the client relationships, and the technical chops to compete with anyone. What they didn't have was a brand that reflected any of it. Their messaging said a lot without really saying anything. Their positioning was scattered across too many platforms, too many service lines, and too many buzzwords. For a firm that wanted to land the biggest homebuilders in the country, they had a credibility gap — not in their work, but in how they showed up.
THE TRIGGER
KS2 was leaving real opportunity on the table. Roughly 80% of new business still ran through the founder’s industry connections. The brand wasn't doing any of the selling. Leadership knew it, and they knew that getting to the next level — specifically, breaking into the top tier of national homebuilders — required looking and sounding like a company that belonged there.
The Work
What We Heard
KS2 described themselves differently depending on who you asked. Their website called them a JDE and IBM shop. Their sales conversations were more nuanced. Their trade show presence didn't match either. Competitors were positioning as broad enterprise technology firms — lots of platforms, lots of industries, big footprints.
KS2's real advantage was the opposite of that: deep specialization, decades of JD Edwards expertise, and a growing suite of proprietary IP built specifically for the homebuilding industry. Nobody was saying that clearly. Not even KS2.
What We Explored
We mapped the competitive landscape and identified exactly where the white space was. The category was full of companies claiming to do everything. The opening was to own something specific. We also looked hard at KS2's actual service architecture: what they sold, how clients bought it, and where the confusion lived between their services business and their proprietary IP products.
What We Built
New Market Position
We repositioned KS2 from a JDE and IBM services shop into a defined Oracle ERP and Oracle Cloud Solutions provider. That meant rebuilding the solution architecture from scratch — Consult, Execute, Manage, Elevate — so clients could actually understand how to engage with them.
It meant developing a complete messaging platform: positioning statement, elevator statement, and a layered Who We Are / What We Do / Why We're Great framework that every piece of communication could ladder back to. And it meant finding a tagline that did real work. "Envision. Execute. Soar." was replaced with "Elevating your Oracle Advantage" — four words that named the platform, the promise, and the client benefit all at once.
New Brand & Website
From there, we rebuilt everything. A completely new website launched in February 2024 — new content, new user experience, new creative direction, everything except the logo. Then came the full digital ecosystem: email, social, landing pages, proposals, presentation decks. Then the trade show program.
New Brand Experiences
Trade shows were another story entirely. KS2 was showing up to industry events the way most companies do — booth, banner, business cards, hope for the best. We rebuilt the entire experience from the ground up.
That meant a full event strategy with structured pre-show, show floor, and post-show engagement — not just a prettier booth. It meant a completely new physical presence: a clean, backlit 10x20 booth designed to stop people in their tracks. It meant interactive show floor activations that turned passive attendees into active participants and generated real data that became branded industry insights reports.
It meant giant games, crowd-drawing moments, and executions that had nothing to do with standing behind a table waiting for someone to make eye contact. KS2 stopped being a vendor at these events and started being the highlight.
People weren't just stopping by — they were coming back, bringing colleagues, and asking what KS2 was going to do at the next show before the current one was over.
Fractional Head of Marketing
We also served as KS2's head of marketing on the leadership team — owning strategy, execution, and results across the full marketing function. At one point, that scope expanded to include direct oversight of the sales team for six months while leadership was focused elsewhere. R2 was responsible for revenue generation, full stop.
THE RESULTS
70%+ GROWTH
Company growth over the course of the engagement, including new relationships with multiple Top 100 homebuilders.
MAJOR WINS
KS2 landed a top 2 national homebuilder as a client — the kind of win that validates every repositioning decision that came before it.
TEAM ADD-ONS
35% Team growth during the engagement, supported by new recruiting materials, a branded careers portal, and onboarding assets built to reflect the elevated brand.